Tips from your Challenge Champion

 

Oscar Ekponimo is the founder and CEO of Chowberry. Watch this video to learn what experts like Oscar think is important to consider when developing a socially conscious food business.

 

Helpful Resources on Food and Marketing

Explore factors that can affect the success of your solution.

Understanding Food Waste:

• What’s the problem? This video will help you learn more about the food waste problem.  Food Wastage Footprint

• Why waste food? Read this article to learn about the reasons so much food is wasted in the United States: Why Americans Lead the World in Food Waste

• What is “ugly” food? We waste a lot of food that is safe to eat because it’s “ugly.” Below are several examples of ugly fruits and vegetables.

 

Marketing Ugly Foods: Use these resources to learn how some companies are marketing ugly foods to reduce food waste.

• Ugly fruits and vegetables: why you have to learn to love them
• Why People Are Falling in Love With “Ugly Food”
• Ugly Food Is Good for You – and the Environment

Using Sliding Price Scales: Use these resources to learn how companies, like farms, grocery stores, and restaurants, are using sliding price scales to tackle food waste. Be careful; these examples use sliding price scales to get more customers, which may or may not reduce food waste.

• The S-Market in Helsinki, Finland: The World Wastes Tons of Food. A Grocery ‘Happy Hour’ Is One Answer.
• Everytable: This Restaurant Chain Sets Prices on a Sliding Scale
• Sol Sips: How One Cafe Is Making Vegan Food More Accessible
• Soul Fire Farm: Soul Fire Farm Share CSA

Steps for Building a Sliding Price Scale:

1. Conducting Market Research
2. Building Your Sliding Price Scale and Showing How Your Sliding Price Scale Works

Math Resources and Tools

Use this spreadsheet resource to build your Sliding Price Scale and show how it would work with a real example.