{"id":697,"date":"2020-05-29T22:33:17","date_gmt":"2020-05-30T02:33:17","guid":{"rendered":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/?page_id=697"},"modified":"2025-07-08T16:19:06","modified_gmt":"2025-07-08T20:19:06","slug":"operation-lifeline-engage","status":"publish","type":"page","link":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/operation-lifeline\/operation-lifeline-engage\/","title":{"rendered":"Operation Lifeline: Engage"},"content":{"rendered":"\n\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                  <p class=\"fancy-paragraph__text fancy-paragraph-left\">\n            Read about what it means to complete a challenge. This page will help guide you through the process.<br><br>There are five main parts to designing a solution and completing the Challenge. Although these parts are presented in an order, you do not need to complete them one after the other. Sometimes, you will need to go back to parts that you thought were completed and change them based on your new thinking.\n          <\/p>\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-portrait\">\n          <img \n        decoding=\"async\"\n        class=\"fp-image wp-image-\"\n        src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2025\/06\/Design-and-Pitch-Process-e1749222566735.jpg\"\n         alt=\"\"               >\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n              <\/div>\n      \n\n\n\n<h1 class=\"wp-block-heading\">Understand the Challenge and Your Users<\/h1>\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-landscape\">\n          <img \n        decoding=\"async\"\n        class=\"fp-image wp-image-\"\n        src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Hurricane-Charley-disaster-zone-Thumbnail.png\"\n         alt=\"\"               >\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n                  <p class=\"fancy-paragraph__text fancy-paragraph-right\">\n            Read <a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2021\/02\/JASONlearning_DesignAndPitch_OperationLifeline_ChallengeStatement_v3_edited-with-links.pdf\" target=\"_blank\" rel=\"noopener\">Your Challenge<\/a> and watch <a href=\"https:\/\/youtu.be\/RbHYx71J6rE\" target=\"_blank\" rel=\"noopener\">Setting the Stage with Your Challenge Champion<\/a>. Be sure you have a clear understanding of the problem. \n          <\/p>\n              <\/div>\n      \n\n\n\n<p>Then do some market research to identify and understand the users &#8211; the people or organizations who need a good solution to this problem. What do users need in a solution? Why? What\u2019s wrong with the solutions they have now?<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"design-your-solution\">Design Your Solution<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\">Research, Design, Test, and Refine Your Solution<\/h3>\n\n\n\n<p>Design a solution to your problem. Brainstorm possible solutions to the problem. Be creative and daring. Your first idea doesn&#8217;t have to be perfect. Create a model or prototype of your solution to test it and demonstrate that it will solve the problem. Your prototype can be a sketch or a 3D model that explains your solution. Test your design and get feedback, then make it better based on what you learn.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"develop-your-key-business-proposition\">Develop Your Key Business Proposition<\/h1>\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                  <p class=\"fancy-paragraph__text fancy-paragraph-left\">\n            Use <a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Business-Models-1.pdf\" target=\"_blank\" rel=\"noopener\">Business Models<\/a> to explain how your solution creates value for customers. Use <a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Key-Business-Proposition-PDF.pdf\" target=\"_blank\" rel=\"noopener\">Key Business Proposition<\/a> to help you work through this and answer the following questions: \n          <\/p>\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-landscape\">\n          <img \n        decoding=\"async\"\n        class=\"fp-image wp-image-\"\n        src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Business-Models-Thumbnail.png\"\n         alt=\"\"               >\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n              <\/div>\n      \n\n\n\n<p>Who are your customers? Why do they need your design? How does your solution enhance what customers like about their situation and fix what they dislike? What type of business model will you use for your product?<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"prepare-and-practice-your-pitch\">Prepare and Practice Your Pitch<\/h1>\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-landscape\">\n          <img \n        decoding=\"async\"\n        class=\"fp-image wp-image-\"\n        src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Pitch-Judging-Thumbnail.png\"\n         alt=\"\"               >\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n                  <p class=\"fancy-paragraph__text fancy-paragraph-right\">\n            Develop a pitch to convince investors that they should fund YOUR solution. You should use the information you gathered\/created in the previous steps, but don\u2019t be surprised if you need to change things about your Key Business Proposition or solution design as you think about your pitch. \n          <\/p>\n              <\/div>\n      \n\n\n\n<p>Remember to explain why the problem is so important, how your solution will solve it, who will buy it, and why. Be sure to look at <a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/How-to-Build-Your-Pitch-PDF.pdf\" target=\"_blank\" rel=\"noopener\">How to Build a Pitch<\/a> as well as <a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Pitch-Judging-Sheet-PDF.pdf\" target=\"_blank\" rel=\"noopener\">Pitch Judging<\/a> , which is what investors will use to evaluate your pitch.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"complete-your-technical-brief\">Complete Your Technical Brief<\/h1>\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                  <p class=\"fancy-paragraph__text fancy-paragraph-left\">\n            Keep track of how your group developed your product. Use <a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/OpLifeline-Tech-Brief-PDF.pdf\" target=\"_blank\" rel=\"noopener\">Technical Brief<\/a> to reflect on your process, report on other ideas you considered, and discuss the mathematics and science you used while conducting research. \n          <\/p>\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-landscape\">\n          <img \n        decoding=\"async\"\n        class=\"fp-image wp-image-\"\n        src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Tech-Brief-Rubric-Thumbnail.png\"\n         alt=\"\"               >\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n              <\/div>\n      \n\n\n\n<p>Also, the Technical Brief is where you will describe the specifics of your solution and justify why and how it works. You can use the <a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Operation-Lifeline-Tech-Brief-Rubric.pdf\" target=\"_blank\" rel=\"noopener\">Technical Brief Grading Rubric<\/a> to make sure you\u2019ve met all requirements for your solution.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Student-Instructions-PDF.pdf\" target=\"_blank\" rel=\"noopener\">Student Instructions<\/a><\/h4>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-three-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n             <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/operation-lifeline\/operation-lifeline-launch\/ \"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-43\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_OpLifeline_Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_OpLifeline_Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_OpLifeline_Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Launch<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/operation-lifeline\/operation-lifeline-prepare\/ \"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-322\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Hurricane-Charley-disaster-zone-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Hurricane-Charley-disaster-zone-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Hurricane-Charley-disaster-zone-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Prepare<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/operation-lifeline\/operation-lifeline-persuade\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-258\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Tech-Brief-Knowledge-Hex-Tiles-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Tech-Brief-Knowledge-Hex-Tiles-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Tech-Brief-Knowledge-Hex-Tiles-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Persuade<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Understand the Challenge and Your Users Then do some market research to identify and understand the users &#8211; the people or organizations who need a good solution to this problem. What do users need in a solution? Why? What\u2019s wrong with the solutions they have now? Design Your Solution Research, Design, Test, and Refine Your&hellip;<\/p>\n","protected":false},"author":136,"featured_media":0,"parent":54,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{\"pageIntro\":\"The Challenge Guidelines instruct you on how to complete your mission for Operation Lifeline.\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-697","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/comments?post=697"}],"version-history":[{"count":11,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/697\/revisions"}],"predecessor-version":[{"id":4868,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/697\/revisions\/4868"}],"up":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/54"}],"wp:attachment":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/media?parent=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}