{"id":518,"date":"2020-05-24T00:21:45","date_gmt":"2020-05-24T04:21:45","guid":{"rendered":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/?page_id=518"},"modified":"2025-07-08T13:58:38","modified_gmt":"2025-07-08T17:58:38","slug":"keep-it-real-launch","status":"publish","type":"page","link":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/keep-it-real\/keep-it-real-launch\/","title":{"rendered":"Keep It Real: Launch"},"content":{"rendered":"\n\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-landscape\">\n          <img loading=\"lazy\" width=\"247\" height=\"138\" \n        decoding=\"async\"\n        class=\"fp-image wp-image-45\"\n        src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_KeepItReal_Thumbnail.png\"\n         alt=\"\" srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_KeepItReal_Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_KeepItReal_Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n                  <p class=\"fancy-paragraph__text fancy-paragraph-right\">\n            Read your <strong>Challenge Statement<\/strong> and watch your Challenge Champion\u2019s <strong>Set the Stage video<\/strong>. Be sure you have a clear understanding of the problem.\n          <\/p>\n              <\/div>\n      \n\n\n\n<p class=\"wp-block-paragraph\">Then do some research to <strong>identify<\/strong> and <strong>understand<\/strong> the users \u2013 the people or organizations who need a good solution to this problem. What do users need in a solution? Why? What\u2019s wrong with the solutions they have now?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-the-stage-with-your-challenge-champion\">Setting the Stage with Your Challenge Champion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Challenge Champion Cardell Patillo explains your challenge.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Keep It Real: Challenge Statement\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CEtTbjye4xA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge-scenario\">Challenge Scenario<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Summary:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Smartphones are everywhere and for good reason: they make so many things in life easier. But many people are starting to worry that smartphones may be getting in the way of our relationships, especially when we phub. More and more people are looking for ways to manage their phubbing. Some companies now sell products designed to stop phubbing by keeping us from using our phones. Although these products might keep us from phubbing, they might also keep us from ever learning to manage our phubbing without them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As long as there are smartphones, people will phub. Instead of products that try to stop phubbing by keeping people from using their phones, new products are needed that use smartphones to make people aware of their phubbing so that they can learn to manage it. These new products will need to collect data on phubbing behaviors and invent interesting ways to share those data with users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will be up to the product developers to decide what data they want to collect. They could rely on tech-features like app use, or eye-tracking. They could use peer-monitoring and rely on the user\u2019s friends to report phubbing. They could even use self-monitoring and have users report on their own phubbing. Whatever data they collect, developers will need to find ways to present those data to users in ways that are quick and easy to read and interpret, and that are visually appealing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge-statement\">Challenge Statement<\/h2>\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                  <p class=\"fancy-paragraph__text fancy-paragraph-left\">\n            Your challenge is to design an app that uses a data representation to help people manage their phubbing. <br><br>Your app should:\n          <\/p>\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-landscape\">\n          <img loading=\"lazy\" width=\"247\" height=\"138\" \n        decoding=\"async\"\n        class=\"fp-image wp-image-306\"\n        src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Texting-in-a-Circle-Thumbnail.png\"\n         alt=\"\" srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Texting-in-a-Circle-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Texting-in-a-Circle-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n              <\/div>\n      \n\n\n\n<ol class=\"wp-block-list\">\n<li>Be something customers will want to use.<\/li>\n\n\n\n<li>Collect data on a user\u2019s phubbing behaviors (how will the app know when you\u2019re phubbing?).<\/li>\n\n\n\n<li>Include an easy-to-interpret and useful representation of a user\u2019s phubbing data.<\/li>\n\n\n\n<li>Allow users to set goals to reduce phubbing and monitor their progress towards those goals.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/07\/Keep-It-Real-Challenge-Statement-PDF-CORRECTED-07092020.pdf\" target=\"_blank\" rel=\"noopener\">Keep It Real Challenge Statement<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-three-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n             <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/keep-it-real\/keep-it-real-prepare\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-307\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Guys-Back-to-Back-Texting-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Guys-Back-to-Back-Texting-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Guys-Back-to-Back-Texting-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Prepare<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/keep-it-real\/keep-it-real-engage\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-306\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Texting-in-a-Circle-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Texting-in-a-Circle-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Texting-in-a-Circle-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Engage<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/keep-it-real\/keep-it-real-persuade\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-305\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Teens-Texting-Against-Wall-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Teens-Texting-Against-Wall-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Teens-Texting-Against-Wall-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Persuade<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Then do some research to identify and understand the users \u2013 the people or organizations who need a good solution to this problem. What do users need in a solution? Why? What\u2019s wrong with the solutions they have now? Setting the Stage with Your Challenge Champion Challenge Champion Cardell Patillo explains your challenge. Challenge Scenario&hellip;<\/p>\n","protected":false},"author":136,"featured_media":0,"parent":64,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-518","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/users\/136"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/comments?post=518"}],"version-history":[{"count":21,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/518\/revisions"}],"predecessor-version":[{"id":4818,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/518\/revisions\/4818"}],"up":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/64"}],"wp:attachment":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/media?parent=518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}