{"id":456,"date":"2020-05-22T13:41:37","date_gmt":"2020-05-22T17:41:37","guid":{"rendered":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/?page_id=456"},"modified":"2025-07-18T14:12:51","modified_gmt":"2025-07-18T18:12:51","slug":"erase-food-waste-prepare","status":"publish","type":"page","link":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/erase-food-waste\/erase-food-waste-prepare\/","title":{"rendered":"Erase Food Waste: Prepare"},"content":{"rendered":"\n\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                  <p class=\"fancy-paragraph__text fancy-paragraph-left\">\n            Design a solution to your problem. Research and brainstorm possible solutions to the problem. Be creative and daring. Your first idea doesn\u2019t have to be perfect.\n          <\/p>\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"fancy-paragraph__image wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-landscape\">\n    <img \n      decoding=\"async\"\n      class=\"fp-image\"\n      src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Carrots-Thumbnail.png\"\n       alt=\"\"           >\n      <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n              <\/div>\n      \n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-from-your-challenge-champion\">Tips from your Challenge Champion<\/h2>\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"fancy-paragraph__image wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-square\">\n    <img \n      decoding=\"async\"\n      class=\"fp-image\"\n      src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Ekponimo_headshot-300x206.jpg\"\n       alt=\"\"           >\n      <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n                  <p class=\"fancy-paragraph__text fancy-paragraph-right\">\n            Oscar Ekponimo is the founder and CEO of Chowberry. Watch this video to learn what experts like Oscar think is important to consider when developing a socially conscious food business.\n          <\/p>\n              <\/div>\n      \n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Erase Food Waste: Background\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rgVNNy4Vdb4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"helpful-resources-on-food-and-marketing\">Helpful Resources on Food and Marketing<\/h2>\n\n\n\n<p>Explore factors that can affect the success of your solution.<\/p>\n\n\n\n<p><strong>Understanding Food Waste:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What&#8217;s the problem? <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=UeFBB0MafT8\" target=\"_blank\" rel=\"noreferrer noopener\">This video<\/a>\u00a0will help you learn more about the food waste problem.\u00a0 <\/li>\n\n\n\n<li><strong>Why waste food?&nbsp;<\/strong>Read <a href=\"https:\/\/www.theatlantic.com\/business\/archive\/2016\/07\/american-food-waste\/491513\" target=\"_blank\" rel=\"noopener\">this article<\/a>&nbsp;to learn about the reasons so much food is wasted in the United States: <a href=\"https:\/\/www.theatlantic.com\/business\/archive\/2016\/07\/american-food-waste\/491513\/\" target=\"_blank\" rel=\"noopener\">Why Americans Lead the World in Food Waste<\/a><\/li>\n\n\n\n<li><strong>What is &#8220;ugly&#8221; food?&nbsp;<\/strong>We waste a lot of food that is safe to eat because it\u2019s \u201cugly.\u201d Below are several examples of ugly fruits and vegetables.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.economist.com\/sites\/default\/files\/images\/print-edition\/20180113_FNP003_0.jpg\" alt=\"Beneath the bruises - A new market for old and ugly fruit and ...\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/growappalachia.berea.edu\/wp-content\/uploads\/2016\/02\/Heres-Why-You-Should-Eat-Ugly-Fruits-and-Vegetables-1.jpg\" alt=\"Ugly Fruits and Veggies ~ Grow Appalachia\" \/><\/figure>\n\n\n\n<p><strong>Marketing Ugly Foods:<\/strong> Use these resources to learn how some companies are marketing ugly foods to reduce food waste.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.theguardian.com\/environment\/2016\/nov\/17\/ugly-fruit-vegetable-delivery-service-food-waste\" target=\"_blank\" rel=\"noopener\">Ugly fruits and vegetables: why you have to learn to love them<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/time.com\/3761942\/why-people-are-falling-in-love-with-ugly-food\/\" target=\"_blank\" rel=\"noopener\">Why People Are Falling in Love With &#8220;Ugly Food&#8221;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.environmentalpollutioncenters.org\/news\/ugly-food-is-good-for-you\/\" target=\"_blank\" rel=\"noopener\">Ugly Food Is Good for You &#8211; and the Environment<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Using Sliding Price Scales:<\/strong> Use these resources to learn how companies, like farms, grocery stores, and restaurants, are using sliding price scales to tackle food waste. Be careful; these examples use sliding price scales to get more customers, which&nbsp;may or may not reduce food waste.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The S-Market in Helsinki, Finland: <a href=\"https:\/\/www.nytimes.com\/2019\/09\/08\/business\/food-waste-climate-change.html?action=click&amp;module=MoreInSection&amp;pgtype=Article&amp;region=Footer&amp;contentCollection=Past%20Tense\" target=\"_blank\" rel=\"noopener\">The World Wastes Tons of Food. A Grocery \u2018Happy Hour\u2019 Is One Answer.<\/a><\/li>\n\n\n\n<li>Sol Sips: <a href=\"https:\/\/www.eater.com\/2018\/5\/18\/17369750\/sol-sips-brooklyn-vegan-cafe-black-owned-sliding-scale\" target=\"_blank\" rel=\"noopener\">How One Cafe Is Making Vegan Food More Accessible<\/a><\/li>\n\n\n\n<li>Soul Fire Farm: <a href=\"http:\/\/www.soulfirefarm.org\/food-sovereignty-education\/\" target=\"_blank\" rel=\"noopener\">Soul Fire Farm Share CSA<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Steps for Building a Sliding Price Scale:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2021\/07\/Conducting-Market-Research.pdf\">Conducting Market Research<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2021\/07\/Building-a-Sliding-Price-Scale-and-Showing-How-It-Works.pdf\">Building Your Sliding Price Scale&nbsp;and Showing How Your Sliding Price Scale Works<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"math-resources-and-tools\">Math Resources and Tools<\/h2>\n\n\n\n<p>Use this spreadsheet resource to <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/14jYEvVAqjPaKHk7dqjcmfV7Yj-0REOETIa1vvDZjgnk\/\" target=\"_blank\" rel=\"noopener\">build your Sliding Price Scale<\/a> and show how it would work with a real example.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-three-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n             <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/erase-food-waste\/erase-food-waste-launch\/ \"\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"139\"\n            class=\"content-card__image wp-image-49\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_UglyFood_Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_UglyFood_Thumbnail.png 248w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_UglyFood_Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Launch<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/erase-food-waste\/erase-food-waste-engage\/\"\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-276\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Food-with-Eyes-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Food-with-Eyes-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Food-with-Eyes-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Engage<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/erase-food-waste\/erase-food-waste-persuade\/\"\n  >\n  \n\n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-275\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Ugly-Tangerines-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Ugly-Tangerines-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Ugly-Tangerines-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Persuade<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tips from your Challenge Champion Helpful Resources on Food and Marketing Explore factors that can affect the success of your solution. Understanding Food Waste: Marketing Ugly Foods: Use these resources to learn how some companies are marketing ugly foods to reduce food waste. Using Sliding Price Scales: Use these resources to learn how companies, like&hellip;<\/p>\n","protected":false},"author":82,"featured_media":0,"parent":73,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{\"backgroundColor\":\"red_400\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-456","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/comments?post=456"}],"version-history":[{"count":21,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/456\/revisions"}],"predecessor-version":[{"id":4945,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/456\/revisions\/4945"}],"up":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/73"}],"wp:attachment":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/media?parent=456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}