{"id":451,"date":"2020-05-22T13:28:36","date_gmt":"2020-05-22T17:28:36","guid":{"rendered":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/?page_id=451"},"modified":"2025-07-08T12:46:51","modified_gmt":"2025-07-08T16:46:51","slug":"erase-food-waste-launch","status":"publish","type":"page","link":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/erase-food-waste\/erase-food-waste-launch\/","title":{"rendered":"Erase Food Waste: Launch"},"content":{"rendered":"\n\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-landscape\">\n          <img loading=\"lazy\" width=\"248\" height=\"139\" \n        decoding=\"async\"\n        class=\"fp-image wp-image-49\"\n        src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_UglyFood_Thumbnail.png\"\n         alt=\"\" srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_UglyFood_Thumbnail.png 248w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/04\/001_DP_UglyFood_Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/>\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n                  <p class=\"fancy-paragraph__text fancy-paragraph-right\">\n            Read your <strong>Challenge Statement<\/strong> and watch your Challenge Champion\u2019s <strong>Set the Stage video<\/strong>. Be sure you have a clear understanding of the problem.\n          <\/p>\n              <\/div>\n      \n\n\n\n<p class=\"wp-block-paragraph\">Then do some research to <strong>identify<\/strong> and <strong>understand<\/strong> the users \u2013 the people or organizations who need a good solution to this problem. What do users need in a solution? Why? What\u2019s wrong with the solutions they have now?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-the-stage-with-your-challenge-champion\">Setting the Stage with Your Challenge Champion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Challenge Champion Oscar Ekponimo explains your Challenge.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Erase Food Waste: Challenge Statement\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bh23TixY38s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge-scenario\">Challenge Scenario<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Summary:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the U.S., we throw away over 50% of all produce often because it\u2019s too \u201cugly,\u201d it\u2019s been on the shelf for too long, or customers just won\u2019t buy it or eat it. Much of this food is perfectly acceptable: it tastes great and is safe to eat. Food waste is a big problem: it hurts the environment and wastes important resources, like water, land, and fuel. This is an opportunity for the creative entrepreneur who wants to make money in the food industry while also solving a social problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For years, entrepreneurs have been trying to make money on customers\u2019 eating habits. This includes inventing food products and starting farms, grocery stores, or restaurants. More recently, entrepreneurs have begun looking for ways to combine their concern for social issues, like food waste, with their interest in food. When done right, food entrepreneurs can make money and have a positive impact on society.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One way entrepreneurs are addressing food waste is through sliding price scales. A sliding price scale charges customers different amounts of money for the same food depending on things like the time of day or the appearance and age of the food. In some sliding scales, the price goes down by a certain percentage every hour, day, or week. For example, at a grocery store that uses a sliding price scale, it might cost less to buy a banana with spots (\u201cugly\u201d and less fresh) than it does to buy a spotless yellow banana (\u201cpretty\u201d and fresh).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenge-statement\">Challenge Statement<\/h2>\n\n\n<div class=\"ncst-fancy-paragraph-fifty is-text wp-block-ncst-fancy-paragraph\">\n                  <p class=\"fancy-paragraph__text fancy-paragraph-left\">\n            Sliding price scales can be used in many different food-related businesses. Your challenge is to design a food-related business that uses a sliding price scale to reduce food waste.<br><br>You must:\n          <\/p>\n                \n<div class=\"wp-block-ncst-fp-accompaniment\">\n    \n<div class=\"wp-block-ncst-fp-image\">\n  <figure class=\"fancy-paragraph__image-container fancy-paragraph__image-landscape\">\n          <img loading=\"lazy\" width=\"247\" height=\"138\" \n        decoding=\"async\"\n        class=\"fp-image wp-image-277\"\n        src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Carrots-Thumbnail.png\"\n         alt=\"\" srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Carrots-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Carrots-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n          <\/figure>\n<\/div>\n\n\n  <\/div>\n\n\n              <\/div>\n      \n\n\n\n<ul class=\"wp-block-list\">\n<li>Base your sliding price scale on market research,<\/li>\n\n\n\n<li>Use percent discounts in your sliding scale,<\/li>\n\n\n\n<li>Show how your sliding price scale will be applied, and<\/li>\n\n\n\n<li>Describe how your idea will reduce food waste.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use the interactive <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/14jYEvVAqjPaKHk7dqjcmfV7Yj-0REOETIa1vvDZjgnk\/edit#gid=147660592\" target=\"_blank\" rel=\"noreferrer noopener\">Sliding Price Scale Resource<\/a> to build your sliding scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/121_DP_UglyFood_Statement_TextPDF.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Erase Food Waste Challenge Statement<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"ncst-labeled-section wp-block-ncst-featured-content ncst-featured-content is-card-style layout-three-column\">\n  <div class=\"ncst-labeled-section__background\">\n    <div class=\"ncst-labeled-section__container\">\n             <div class=\"ncst-labeled-section__content\">\n        \n<div class=\"wp-block-ncst-featured-content\"><a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/erase-food-waste\/erase-food-waste-prepare\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-277\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Carrots-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Carrots-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Carrots-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Prepare<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/erase-food-waste\/erase-food-waste-engage\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-276\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Food-with-Eyes-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Food-with-Eyes-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Food-with-Eyes-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Engage<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n\n\n<a\n    class=\"ncst-content-card wp-block-ncst-content-card with-image\"\n    href=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/challenges\/erase-food-waste\/erase-food-waste-persuade\/\"\n  >\n  \n          <div class=\"content-card__image-container\">\n        <div class=\"content-card__image-background\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"138\"\n            class=\"content-card__image wp-image-275\"\n            alt=\"\"\n            src=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Ugly-Tangerines-Thumbnail.png\"\n            style=\"aspect-ratio: 16\/9; object-fit: cover; \"\n srcset=\"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Ugly-Tangerines-Thumbnail.png 247w, https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-content\/uploads\/sites\/22\/2020\/05\/Ugly-Tangerines-Thumbnail-230x129.png 230w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/>\n        <\/div>\n      <\/div>\n    \n    <div class=\"content-card__text-container\">\n      \n                        <h3 class=\"content-card__headline\"><span class=\"text\">Persuade<\/span><span class=\"arrow-indicator\"><svg class=\"wolficon wolficon-arrow-right-bold\" role=\"img\"  aria-hidden=\"true\">\n\t\t\t\n\t\t\t<use xlink:href=\"#wolficon-arrow-right-bold\">\n\t\t<\/svg><\/span><\/h3>\n              \n\n      \n              <p class=\"content-card__cta\"><\/p>\n          <\/div>\n\n  <\/a>\n<\/div>\n\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Then do some research to identify and understand the users \u2013 the people or organizations who need a good solution to this problem. What do users need in a solution? Why? What\u2019s wrong with the solutions they have now? Setting the Stage with Your Challenge Champion Challenge Champion Oscar Ekponimo explains your Challenge. Challenge Scenario&hellip;<\/p>\n","protected":false},"author":82,"featured_media":0,"parent":73,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ncst_dynamicHeaderBlockName":"ncst\/default-header","ncst_dynamicHeaderData":"{}","ncst_content_audit_freq":"","ncst_content_audit_date":"","ncst_content_audit_display":false,"ncst_backToTopFlag":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-451","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/comments?post=451"}],"version-history":[{"count":16,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/451\/revisions"}],"predecessor-version":[{"id":4794,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/451\/revisions\/4794"}],"up":[{"embeddable":true,"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/pages\/73"}],"wp:attachment":[{"href":"https:\/\/sites.ced.ncsu.edu\/design-and-pitch\/wp-json\/wp\/v2\/media?parent=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}